Wheeler, Alina.

Designing brand identity : a complete guide to creating, building, and maintaining strong brands / by Alina Wheeler. - Hoboken : Wiley, 2006 - 280 p. ill. [chiefly col.]; 29 cm.

Includes bibliography, index

0471746843


Branding
Marketing
Trademarks
Corporate identity
Advertising

659.134 WHE