Wheeler, Alina. Designing brand identity : a complete guide to creating, building, and maintaining strong brands / by Alina Wheeler. - Hoboken : Wiley, 2006 - 280 p. ill. [chiefly col.]; 29 cm. Includes bibliography, index ISBN: 0471746843 Subjects--Topical Terms: BrandingMarketingTrademarksCorporate identityAdvertising Dewey Class. No.: 659.134 WHE