TY  - BOOK
AU  - Raymond,Martin
TI  - The trend forecaster's handbook
SN  - 9781856697026
U1  - 658.8342 
PY  - 2010///
CY  - London
PB  - Laurence King
KW  - Consumer behaviour
KW  - Consumers
KW  - Attitudes
KW  - Motivation research (Marketing)
KW  - New products
N1  - Includes glossary and index
ER  -