Innovation : the five disciplines for creating what customers want /
Curtis R. Carlson and William W. Wilmot.
- New York : Crown Business, c2006.
- 356 p. : ill. ; 25cm.
Includes bibliographical references (p. 305-338) and index.
9780307336699
2006003861
2006003861 Uk
Technological innovations--Management--Case studies. Organizational effectiveness--Case studies. Creative ability in business--Case studies. Industrial management--Case studies. New products--Case studies.