TY  - BOOK
AU  - Bertrand,Ina
AU  - Hughes,Peter
TI  - Media research methods: audiences, institutions, texts 
SN  - 9780333960950
U1  - 302.2307 
PY  - 2005///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes index; Bibliography: p. 263-280
ER  -