Beyond branding :  how the new values of transparency and integrity are changing the world of brands / 
by Nicholas Ind. [editor] 
 - London :  Kogan Page,  2003 
 - 236 p.;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0749443995 9780749443993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Branding<br/>Business management<br/>Ethics
<br/><br/><label>Dewey Class. No.: </label>658.82 IND