TY  - BOOK
AU  - Maex,Dimitri
AU  - Brown,Paul B.
TI  - Sexy little numbers: how to grow your business using the data you already have 
SN  - 9780307888341
U1  - 658.83 
PY  - 2012///
CY  - New York
PB  - Crown Business
KW  - Consumer behavior
KW  - Research
KW  - Marketing research
KW  - Advertising
KW  - Data mining
N1  - Includes index
ER  -