Sexy little numbers : how to grow your business using the data you already have /
Dimitri Maex with Paul B. Brown.
- 1st ed.
- New York : Crown Business, c2012.
- viii, 257 p. : ill. ; 22 cm.
Includes index.
9780307888341 £18.99
Consumer behavior--Research. Marketing research. Advertising--Research. Data mining.