A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms /
by Andrea Phillips.
- New York : McGraw-Hill, c2012.
- xii, 272 p. : ill. (some col.) ; 20 x 24 cm.
Includes bibliographical references and index.
9780071791526 £19.99
2012002246
GBB241991 bnb
Digital storytelling. Interactive multimedia. Internet entertainment industry Marketing--Psychological aspects.