TY  - BOOK
AU  - Adamson,Allen P.
TI  - The edge: 50 tips from brands that lead 
SN  - 9780230342248
U1  - 658.827 
PY  - 2013///
CY  - New York
PB  - Palgrave Macmillan
KW  - Product management
KW  - Branding (Marketing)
N1  - Includes index; Includes bibliographical references and index
ER  -