Adamson, Allen P. <br/><br/>
The edge :  50 tips from brands that lead / 
Allen P. Adamson ; foreword by Steve Forbes. 
 - xii, 269 pages :  illustrations (black and white) ;  25 cm 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230342248  £17.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827