Enhanced descriptions from Syndetics:

Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index. Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.

Reviews provided by Syndetics

Library Journal Review

Although we are constantly bombarded by attention-grabbing ads, it is probably safe to say that most people give very little thought to how these ads came to be. Amid the numerous journals and yearbooks that offer some answers by documenting award-winning graphic design projects, this book is unique in that it examines the output of dozens of graphic designers working for clients outside of their own culture. International designer Steiner and photographer Haas offer insights that are often as perceptive as they are interesting. The diverse clientele included ranges from corporations wanting to spruce up their images to governments in need of designs for postage stamps and currency. In addition to using more than 300 full-color photographs, the authors examine the marketing problems encountered by each designer and the strategies used for selling the client's product, offer advice on observing customs in foreign countries, and include a directory of the featured graphic design firms. A useful addition to most art libraries as well as business libraries catering to the advertising market.-Margarete Gross, Chicago P.L. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.