Innovative promotions that work : a quick guide to the essentials of effective design / by Lisa L. Cyr
By: Cyr, Lisa
Series: Graphic workshopPublisher: Gloucester : Rockport, 2006Description: 192p. ill. [chiefly col.]; 28 cm001: 10678ISBN: 1592532195Subject(s): Commercial art -- Case studies | Graphic arts -- Case studies | Marketing | Corporate image | Package designDDC classification: 659.134 CYR
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 CYR (Browse shelf(Opens below)) | 1 | Available | 075070 |
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Enhanced descriptions from Syndetics:
Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.
This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.
Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?
The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
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