Portfolio presentation for fashion designers / by Linda Tain
Publisher: New York : Fairchild, 2003Description: 382 p. ill. [chiefly b/w] 28cm001: 10623ISBN: 1563672529Subject(s): FashionItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | MAIN LIBRARY Book | 741.672 TAI (Browse shelf(Opens below)) | 1 | Available | 081752 |
Enhanced descriptions from Syndetics:
Helps fashion designers prepare a portfolio. This work shows how to avoid the common pitfalls of inexperience. Over 300 illustrations, archival photos and sketches by newcomers and top designers demonstrate diverse approaches to creating a professional portfolio.
2nd edition
Table of contents provided by Syndetics
- Preface (p. xi)
- Acknowledgments (p. xv)
- 1 The Portfolio: A Statement of Style (p. 2)
- Material Selection and Technique (p. 4)
- Portfolio Cases (p. 6)
- Table 1.1 Portfolio/Presentation Cases (p. 7)
- 2 The Design Sketch: A History of Style (p. 10)
- 1900 Turn-of-the-Century (p. 14)
- 1916 Pre-World War I (p. 16)
- 1920s The Flapper (p. 18)
- 1930s The Great Depression (p. 20)
- 1940s World War II (p. 22)
- 1950s Fitted Silhouettes (p. 24)
- 1960s Fashion Revolution (p. 26)
- 1970s Length Options (p. 28)
- 1980s Power Dressing (p. 30)
- 1990s Retro Revisited (p. 32)
- 2000 and Beyond Individuality and Eclecticism (p. 34)
- 3 Customer Focus (p. 38)
- Focusing the Portfolio (p. 40)
- Sportswear Design Categories & Markets (p. 41)
- Trunk Shows (p. 42)
- Geographical Factors (p. 42)
- Learning from Retail (p. 43)
- Design Market Overview (p. 44)
- Couture (p. 44)
- Designer (p. 44)
- Young Designer (p. 45)
- Bridge/Better (p. 45)
- Contemporary (p. 45)
- Junior (p. 45)
- Upper Moderate/Lower Bridge (p. 46)
- Moderate (p. 46)
- Budget (p. 46)
- Private Label (p. 46)
- Mass Market (p. 47)
- Exercise: Customer Images (p. 48)
- Customer Profile: Executive Professional--Couture/Designer (p. 49)
- Customer Profile: Avant-Garde--Young Designer (p. 50)
- Customer Profile: Young Professional--Bridge (p. 51)
- Customer Profile: Working Woman--Moderate (p. 52)
- Customer Profile: Student--Junior--Contemporary (p. 53)
- Customer Profile: Student--Moderate (p. 54)
- Sample Customer Profile Form (p. 55)
- 4 Organization and Contents (p. 56)
- Traditional Fashion Portfolio (p. 58)
- What to Include (p. 59)
- Focus and Unity (p. 60)
- Highlighting Special Skills (p. 61)
- Size (p. 62)
- Variety (p. 63)
- Flow (p. 63)
- Dramatic Start/Finish Sequence (p. 63)
- Dramatic Start/Middle/Finish Sequence (p. 63)
- Knock-Their-Socks-Off Sequence (p. 64)
- Contents (p. 65)
- Intro Page (p. 65)
- Leave-Behind Piece (p. 66)
- Mood/Theme/Concept (p. 69)
- Fabric/Color (p. 70)
- Figure/Design Spreads (p. 72)
- Flats/Specs (p. 74)
- Fold-Out Presentations (p. 77)
- Miscellaneous Presentations (p. 78)
- Salon Book (p. 78)
- Mailer (p. 79)
- Design Journal (p. 80)
- Special Presentations (p. 80)
- Photographic Fashion Portfolio (p. 80)
- Press/Print Portfolio (p. 83)
- Specialty Portfolio (p. 84)
- Portfolio Evaluation (p. 85)
- Helpful Hints for Selecting Illustrations (p. 85)
- Exercise: Leave-Behind Pieces (p. 86)
- Evaluation Form (p. 88)
- Blank Portfolio Evaluation Form (p. 89)
- 5 The Design Journal (p. 90)
- Selecting and Using Your Design Journal (p. 92)
- Style and Size (p. 92)
- Thumbnail Sketches (p. 93)
- Using a Fashion Croquis (p. 94)
- Visuals (p. 98)
- Technique and Presentation (p. 99)
- Customizing a Presentation (p. 104)
- Exercise: Customer Vision Croquis Book (p. 104)
- Exercise: Polished Design Journal (p. 106)
- 6 Presentation Formats (p. 112)
- Getting Started (p. 114)
- Format Specifics (p. 116)
- Orientation (p. 117)
- Page Relationship (p. 118)
- Flat Formats (p. 118)
- Figure Composition (p. 119)
- Figure Formats (p. 122)
- Single-Figure Formats (p. 123)
- Double-Figure Formats (p. 124)
- Triple- or Multiple-Figure Formats (p. 127)
- Exercise: Double- or Multiple-Figure Compositions (p. 129)
- Cropped-Figure Formats (p. 132)
- Mood/Theme Formats (p. 133)
- Fabric/Color Formats (p. 134)
- Fold-Out Formats (p. 135)
- Customized Presentations (p. 135)
- Helpful Hints (p. 139)
- 7 Flats and Specs (p. 140)
- Flat Sketching Techniques (p. 145)
- Recommended Supplies (p. 145)
- Exercise I Improving Line Quality (p. 145)
- Exercise II Practicing Curves (p. 146)
- Creating Flats (p. 147)
- Developing Flats from a Croquis (p. 148)
- Developing Flats from the Silhouettes (p. 153)
- Intimate Apparel Silhouette (p. 155)
- Drawing a Knit Flat (p. 157)
- Developing Flats from a Library (p. 158)
- Freehand Flat Sketching (p. 164)
- Presentation or Illustrative Flats (p. 166)
- Production Flats (p. 167)
- Helpful Hints for Illustrations (p. 168)
- Measuring Specifications (p. 171)
- General Method (p. 172)
- Measuring for Tops (p. 173)
- Measuring for Skirts (p. 177)
- Measurements for Pants/Shorts (p. 179)
- Measurements for Dresses (p. 183)
- 8 Presentation Boards (p. 184)
- Types of Boards (p. 187)
- Concept Boards (p. 187)
- Product Development (p. 188)
- Forecast and Fiber Services (p. 189)
- Planning the Presentation (p. 190)
- Purpose (p. 190)
- Focus (p. 190)
- Quantity (p. 191)
- Art Supplies (p. 192)
- Visual Elements (p. 194)
- Photos/Photocopies (p. 194)
- Fabrics/Trims (p. 194)
- Sketches (p. 195)
- Layout (p. 197)
- Techniques and Technologies (p. 197)
- Labeling (p. 198)
- Computer Design (p. 198)
- Color Copier (p. 198)
- Handwork (p. 198)
- Creating Dimension (p. 198)
- Velcro (p. 199)
- Reproducing the Board (p. 199)
- Exercise 1 "Five Easy Pieces"--Single-Board Presentation (p. 199)
- Exercise 2 "Art Inspires Design"--Double-Board Presentation (p. 205)
- 9 Men's Wear Presentation (p. 210)
- The Men's Wear Portfolio (p. 216)
- Color Sense/Palette (p. 217)
- Presentation Boards (p. 219)
- Flats (p. 220)
- 10 Children's Wear Presentation (p. 226)
- Defining Age and Gender (p. 229)
- Infants (p. 230)
- Toddlers (p. 230)
- Children (p. 230)
- Girls (p. 230)
- Pre-Teens/Tweens (p. 231)
- Juniors (p. 231)
- Trends and Inspiration (p. 231)
- Historical Inspiration (p. 232)
- Ethnic Inspiration (p. 233)
- Children's Literature (p. 233)
- Character Licensing (p. 233)
- Fabric and Trim (p. 233)
- Exercise: Character Licensing in a Specialty Area (p. 236)
- Specialty Areas (p. 236)
- Infants' Wear (p. 236)
- Toddlers/Boys and Girls (p. 237)
- Sportswear (p. 237)
- Dresses (p. 237)
- Sleepwear and Lingerie (p. 237)
- Outerwear (p. 237)
- The Children's Wear Portfolio (p. 238)
- Size and Orientation (p. 238)
- Contents and Organization (p. 238)
- Portfolio Formats and Presentation Boards (p. 238)
- Flats (p. 239)
- Traditional Fabrications (p. 242)
- Theme Orientation (p. 244)
- Sportswear Coordination (p. 244)
- Stylizing the Sketch (p. 245)
- 11 Fashion Accessories Presentations (p. 246)
- Category Specifics (p. 251)
- Exercise: Designing Accessories to Coordinate with Apparel (p. 254)
- Presentation Boards (p. 254)
- Specialized Presentations (p. 258)
- 12 The Computer as a Design Tool (p. 260)
- Developing Concepts/Storing Information (p. 263)
- Raster/Pixel Paint Programs (p. 266)
- Color Manipulation (p. 269)
- Vector/Object-Oriented Programs (p. 270)
- Presentation Drawings (p. 272)
- Applications and Equipment (p. 273)
- A Glossary of Computer Components (p. 276)
- Suggested Readings (p. 277)
- 13 The Digital Portfolio: Creating a Virtual Resume (p. 278)
- What Is a Digital Portfolio? (p. 280)
- Getting Started (p. 282)
- What Are Graphics Programs? (p. 284)
- Vector-Based Software (p. 285)
- Raster-Based Software (p. 286)
- What Are Peripherals? (p. 288)
- The Web (p. 290)
- Suggested References (p. 291)
- 14 The Job Market: Basic Organization of Manufacturing Firms (p. 292)
- Company Organization (p. 294)
- Management (p. 294)
- Merchandising (p. 295)
- Fabric Research and Resourcing (p. 295)
- Production (p. 296)
- Sales (p. 296)
- Job Descriptions in the Fashion Design Industry (p. 297)
- Vice President of Merchandising/Design (p. 298)
- Associate Merchandiser (p. 298)
- Assistant Merchandiser (p. 298)
- Design Director/Head Designer (p. 298)
- Designer (p. 298)
- Associate Designer (p. 299)
- Assistant Designer (p. 299)
- Colorist (p. 299)
- Technical Designer/Spec-Tech (p. 299)
- CAD Operator/Designer (p. 300)
- Exercise: The Markdown Assignment (p. 300)
- Sample Form (p. 302)
- Markdown Log Sheet (p. 303)
- 15 Resume and Cover Letter (p. 304)
- Resume Preparation (p. 306)
- Paper (p. 307)
- Fonts and Layout (p. 307)
- Resume Styles (p. 308)
- Chronological Resumes (p. 308)
- Functional Resumes (p. 310)
- General Information to Include in Your Resume (p. 312)
- Finessing Your Resume (p. 313)
- Table 15.1 Action Verbs (p. 314)
- Helpful Hints for Resume (p. 315)
- Resume Strategies (p. 315)
- The Cover Letter (p. 316)
- Sample Cover Letter (p. 317)
- 16 Organizing Your Job Hunt, Mastering the Interview (p. 320)
- Getting Started (p. 322)
- Get Organized (p. 322)
- Informational Interviewing (p. 322)
- Job Search Work Log (p. 323)
- Sample Exploratory Meeting Letter (p. 324)
- Preparing for a Job Interview (p. 325)
- Arranging Interviews (p. 326)
- Preliminary Research (p. 326)
- Sample Advertised Job Response Letter (p. 327)
- The Interview (p. 329)
- What to Wear (p. 329)
- Helpful Hints for Grooming (p. 329)
- Exercise: Dress for Success (p. 330)
- Time Management (p. 331)
- Presenting Yourself (p. 332)
- Presenting Your Portfolio (p. 332)
- General Tips (p. 333)
- After the Interview (p. 334)
- Salary Negotiation (p. 334)
- Sample Thank-You Note (p. 335)
- The Three Phases of Negotiation (p. 336)
- Analysis (p. 336)
- Planning (p. 336)
- Discussion (p. 336)
- Helpful Hints for Negotiating (p. 337)
- 17 Freelance Designing (p. 338)
- Beth Clancy (p. 340)
- Kien Chu (p. 345)
- Dearrick Knupp (p. 350)
- Renaldo Barnette (p. 356)
- Helpful Hints for Freelancing (p. 362)
- Sample Invoice Letter (p. 363)
- 18 The First Job: Building Your Career (p. 364)
- On-the-Job Survival (p. 366)
- Employer/Employee Relationships (p. 368)
- Making It Work (p. 370)
- Glossary of Frequently Used Apparel Manufacturing Terms (p. 371)
- Apparel Terms (p. 371)
- Manufacturing Terms (p. 372)
- Textile Terms (p. 373)
- Appendix A Fashion Information Resources (p. 375)
- Fashion Forecast Services (p. 375)
- Color Services (p. 375)
- American Fiber Councils and Libraries (p. 376)
- Fabric/Color Shows (p. 376)
- Costume Collections (p. 376)
- Resource Directories (p. 376)
- Trade Publications (p. 376)
- Fashion Magazines (p. 376)
- Web sites (p. 377)
- Appendix B Art Supplies for Fashion Designers (p. 378)
- Art Supplies for Presentation Boards (p. 380)
- Art Supply Sources (p. 382)
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