Branding : from brief to finished product / written and designed by Mono
By: Mono
Publisher: Crans-Près-Céligny : Rotovision SA, c2004Description: 159 p. ill. (chiefly col.) 30 cm001: 10444ISBN: 2880468051Subject(s): Corporate identity | Trademarks | Logos | BrandingDDC classification: 659.134 MON
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 MON (Browse shelf(Opens below)) | 1 | Available | 081571 |
Enhanced descriptions from Syndetics:
"This fascinating book examines the worldÆs most innovative branding projects both with big budgets and small" Icograda, eNews
Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices.
This is the definitive resource for anyone involved in the branding process.
Previous edition 2002
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