Details for: Newsjacking : the urgent genius of real-time advertising /

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Newsjacking : the urgent genius of real-time advertising / Grant Hunter and Jon Burkhart.

Publisher: London : Thames and Hudson, 2013Description: 224 p. : col. ill. ; 29 cm001: 17282ISBN: 9780500516720Subject(s): Branding (Marketing) | Advertising | Digital mediaDDC classification: 659.144

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	659.144 HUN (Browse shelf(Opens below))	1	Available		089576

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Previous	659.143 MER Television graphics from pencil to pixel	659.143 MER Graphic design in television	659.144 DIG Digital advertising : past, present and future /	659.144 HUN Newsjacking : the urgent genius of real-time advertising /	659.144 ONE One show interactive : advertising's best interactive and new media.. Vol. VIII	659.144 ONE One show interactive vol IX : advertising's best interactive and new media. /	659.144 ONE One show vol. 29 : advertising's best print, design, radio, and TV. /	Next

Enhanced descriptions from Syndetics:

From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed.

Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

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