Image from Syndetics
Introduction to communication studies
By: Fiske, John
Publisher: Routledge, 1990Edition: 2nd001: 1719ISBN: 0415046726Subject(s): Media | CommunicationsDDC classification: 301.16 FIS
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 301.16 FIS (Browse shelf(Opens below)) | 1 | Available | 042302 | |||
| Book | MAIN LIBRARY Book | 301.16 FIS (Browse shelf(Opens below)) | 2 | Available | 046201 |
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| 301.16 DAV Language image media | 301.16 EUR Media in Western Europe: the euromedia handbook | 301.16 EWE Channels of desire /Mass images and the shaping of American consciousness | 301.16 FIS Introduction to communication studies | 301.16 FIS Introduction to communication studies | 301.16 FIS Introduction to communication studies | 301.16 GAR Media politics & culture |
Enhanced descriptions from Syndetics:
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
Table of contents provided by Syndetics
- Acknowledgements (p. xi)
- General Editor's Preface (p. xiii)
- Introduction What Is Communication? (p. 1)
- 1 Communication Theory (p. 6)
- 2 Other Models (p. 24)
- 3 Communication, Meaning, and Signs (p. 39)
- 4 Codes (p. 64)
- 5 Signification (p. 85)
- 6 Semiotic Methods and Applications (p. 101)
- 7 Structuralist Theory and Applications (p. 115)
- 8 Empirical Methods (p. 135)
- 9 Ideology and Meanings (p. 164)
- Conclusion (p. 189)
- References (p. 191)
- Bibliography (p. 196)
- Index (p. 200)
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