Frog : form follows emotion / by Fay Sweet.
By: Sweet, Fay
Series: Cutting edgePublisher: London : Thames & Hudson, 1999Description: 64p. ill.[chiefly col.]t. 22 cm001: 10387ISBN: 0500019177Subject(s): Frog (Firm) | Designers | Industrial designDDC classification: 745.44922 FRO
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 745.44922 FRO (Browse shelf(Opens below)) | 1 | Available | 075043 |
Enhanced descriptions from Syndetics:
Form follows emotion is the mantra of Frog's founder, Hartmut Essinger. The words are hardly unexpected from the man who was responsible for the Apple Mac's revolutionary user-friendly styling and was a leading light in the invention of curvy, biomorphic product design. Founded in Germany's Black Forest in 1969, Frog is now a creative global network designing products, corporate identities and new media for a vast range of international clients including Disney, Levis, Lufthansa and the San Francisco Museum of Modern Art. This work looks at the creative process behind a wide range of innovative and highly successful designs.
Includes chronology, index, acknowledgements
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