Advertising from the Mad Men era : mid-century ads: the fifties, volume 1/ Edited by Jim Heimann ; Introduction by Steven Heller.
Publisher: Koln : Taschen, 2012Description: 316 p. col. ill. 34 cm001: 15140ISBN: 9783836528344Subject(s): 1950s | Advertising | Marketing | History | Popular culture | Cultural anthropology | American history | American culture | Media | 1960s | Graphic artsDDC classification: 659.10973| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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| Book | MAIN LIBRARY Oversize Stock | OS 659.10973 HEI (Browse shelf(Opens below)) | 1 | Available | 096344 |
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| OS 659.1 STE Art of revolution. 96 posters from Cuba | OS 659.1 VAN Emigre. Graphic design into the digital realm | OS 659.1 VAN Emigre. Graphic design into the digital realm | OS 659.10973 HEI Advertising from the Mad Men era : mid-century ads: the fifties, volume 1/ | OS 659.10973 HEI Advertising from the Mad Men era : mid-century ads: the sixties, volume 2 / | OS 659.197469 TUN Fifty / | OS 677.951 NAN Designs on 'cloud' brocade |
Enhanced descriptions from Syndetics:
Mad for ads: Advertising for the space Age--Zoom back in time to the 50s and 60s! Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands. Text in English, French, and German
Two-volume set: the fifties and the sixties are two separate volumes contained in the same box.
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