Designing for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie.
By: Liedtka, Jeanne
Contributor(s): Ogilvie, TimPublisher: New York ; Chichester : Columbia University Press, c2011Description: xiii, 227 p. ill.; 23 x 23 cm001: 14893ISBN: 0231158386; 9780231158381Subject(s): Creative ability in business | Organizational change | Success in businessDDC classification: 658.4063 LOC classification: HD53 | .L543 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.4063 LIE (Browse shelf(Opens below)) | 3 | Available | 089407 | |||
| Book | MAIN LIBRARY Book | 658.4063 LIE (Browse shelf(Opens below)) | 4 | Available | 096151 | |||
| Book | MAIN LIBRARY Book | 658.4063 LIE (Browse shelf(Opens below)) | 5 | Available | 100579 | |||
| Book | MAIN LIBRARY Book | 658.4063 LIE (Browse shelf(Opens below)) | 6 | Available | 114121 |
Enhanced descriptions from Syndetics:
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Includes bibliographical references.
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