The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization / Tom Kelley, with Jonathan Littman.
By: Kelley, Tom
Contributor(s): Littman, Jonathan | Ideo (Firm)Publisher: London : Profile Books, 2008Description: xi, (274) p. ill.; 20 cm001: 14879ISBN: 184668031X; 9781846680311; 184668031XSubject(s): Creative ability in business | Technological changeDDC classification: 658.4063 LOC classification: HD58.8 | .K45 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.4063 KEL (Browse shelf(Opens below)) | 1 | Available | 089404 |
Enhanced descriptions from Syndetics:
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.
Originally published: New York, Currency Books, 2006.
Includes index.
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