The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath ... [et al.].
Contributor(s): Rath, Patricia Mink
Publisher: New York : Fairchild, c2008Description: xxi, 474 p. ill. (chiefly col.), col. map, col. ports.; 26 cm001: 14868ISBN: 1563674564; 9781563674563Subject(s): Consumers' preferences | Fashion merchandisingDDC classification: 687.0688
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 687.0688 WHY (Browse shelf(Opens below)) | 1 | Available | 089371 |
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Enhanced descriptions from Syndetics:
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Why Consumer Behavior Is Important to the Fields of Fashion and Design
- Consumer Behavior, Marketing and- Fashion: A Working Relationship
- How Fashion Consumers Perceive, Learn, and Remember
- Motivation and the Fashion Consumer
- The Fashion Consumer's Attitudes and Values
- Family, Age and Life Cycle Influences
- Social Influences on Fashion Consumers
- Demographics and Psychographics
- How Marketers Obtain and Use Consumer Information
- How Fashion Consumers Make Decisions
- How Fashion Consumers Buy
- How Organizations (and Businesses) Buy and Use Fashion Goods
- Global Fashion Consumers
- Ethics and Social Responsibility
- Government's Role
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