Marketing fashion / Harriet Posner.
By: Posner, Harriet
Series: Portfolio: Publisher: London : Laurence King, 2011Description: 224 p. ill. (chiefly col.), col. ports.; 26 cm001: 14839ISBN: 1856697231; 9781856697231Subject(s): Fashion merchandising | Fashion merchandising. -- Case studiesDDC classification: 746.9206 POS
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 746.9206 POS (Browse shelf(Opens below)) | 1 | Available | 089365 |
Enhanced descriptions from Syndetics:
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
Includes bibliographical references and index.
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