Enhanced descriptions from Syndetics:

Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 130 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography). Any designer wishing either to create lettering themselves or to commission work from external sources can use the book to look up the technical needs and processes for a particular task, so instantly expanding their repertoire of typographic media.

Reviews provided by Syndetics

CHOICE Review

For those who have wondered how letters are designed and produced for electric signs, gravestones, stained glass, embroidery, books, and more, Haslam (Univ. of Brighton, UK) here explains, identifies, and illustrates nearly every possible way letters are created and used. An established graphic designer and teacher, Haslam previously wrote Bookdesign (2006) and coauthored Type and Typography (2nd ed., CH, Mar'06, 43-3806; 1st ed., CH, Jan'03, 40-2572). Lettering follows in their footsteps. Lushly designed by Haslam, and visually rich with photographs by Daniel Alexander, this is a reference guide to every imaginable form and format of the art of lettering. Arranged in seven chapters, it highlights common practices of lettering related to hand drawn and painted; type; printing; art techniques; molded or casted; textiles; and animation and motion graphics. Haslam admits that he cannot cover every type and format of lettering, but he certainly tries in this excellent overview of the wealth of methods available and how they are used. Summing Up: Highly recommended. Lower-division undergraduates through graduate students, two-year technical program students, general readers, and professionals. N. J. Quinlan Nova Southeastern University