Fashion marketing : contemporary issues / [edited by] Tony Hines and Margaret Bruce.
Publisher: Amsterdam ; London : Butterworth-Heinemann, 2007Edition: 2nd edDescription: xxiv, 324 p. ill.; 24 cm001: 14823ISBN: 0750668970; 9780750668972Subject(s): Fashion merchandisingDDC classification: 746.9206 FAS LOC classification: HD9940.A2 | F373 2007Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 746.9206 FAS (Browse shelf(Opens below)) | 1 | Available | 089347 |
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746.9206 EAS Fashion marketing / | 746.9206 EAS Fashion marketing / | 746.9206 EAS Fashion marketing / | 746.9206 FAS Fashion marketing : contemporary issues / | 746.9206 FAS The fashion business manual: an illustrated guide to building a fashion brand | 746.9206 FAS The fashion business manual: an illustrated guide to building a fashion brand | 746.9206 FAS The fashion business manual: an illustrated guide to building a fashion brand |
Enhanced descriptions from Syndetics:
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Previous ed.: 2001.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Global markets and Global supplies
- Supply chain strategies, structures and relationships
- The challenges of fashion buying and merchandising
- Segmenting fashion consumers: Reconstructing the challenge of consumer complexity
- Developing a research agenda for the internationalization of fashion retailing
- Retail brand marketing in the fashion industry
- Competitive marketing strategies of luxury fashion companies
- Store environment of fashion retailers: A Hong Kong perspective
- The process of trend development leading to a fashion season
- Innovation management in creating new fashion
- Consumers and their negative selves, and the implications for fashion marketing
- Fashion retailer desired and perceived identity
- Fashion E-tailing
- The international flagship stores of luxury fashion retailers
- The making and marketing of a trend
- Approaches to doing research
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