Image from Syndetics
Hidden persuaders
By: Packard, Vance
Publisher: Penguin Books, 1981001: 1480ISBN: 0140136703Subject(s): Manipulation | AdvertisingDDC classification: 659.1 PAC
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.1 PAC (Browse shelf(Opens below)) | 2 | Available | 091031 |
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| 659.1 ONE 100 great advertisements | 659.1 OSB International book of beer labels mats & coasters | 659.1 OVE London underground by design / | 659.1 PAC Hidden persuaders | 659.1 PAC Naked society | 659.1 PAR Persuasive images. Posters of war and revolution from the Hoover Institution Archives | 659.1 PEA Persuasion industry |
Enhanced descriptions from Syndetics:
The first book to expose how advertising and media attempts to control our thoughts and desires.
Reviews provided by Syndetics
Library Journal Review
Released in 1957, this was the first book to probe how print and TV advertising manipulates the public in order to sell products. The same methods can be applied to influence our thoughts on everything, from what we buy to whom we vote for. Interesting stuff. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.There are no comments on this title.
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