Enhanced descriptions from Syndetics:

A 5-part process that will transform your organization -- or your career -- into a non-stop creativity juggernaut

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz -- as well as hundreds of interviews with CEOs, entrepreneurs, and artists -- into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.

Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies

Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

#4 New York Times Best Seller (Advice, How-To and Miscellaneous)

#8 New York Times Best Seller (Hardcover Business)

#2 Wall Street Journal Best Seller (Hardcover Business)

#9 Wall Street Journal Best Seller (Hardcover Nonfiction)

#9 Washington Post Best Seller (Hardcover Nonfiction)

#1 USA Today Best Seller (Money)

#10 Entertainment Weekly Best Seller (Hardcover Nonfiction)

#10 Publishers Weekly Bestseller (Hardcover Nonfiction)

Table of contents provided by Syndetics

• Preface (p. ix)
• Introduction (p. 1)
• 1 The Case for Creativity (p. 7)
• 2 Disciplined Dreaming: Your System for Creativity (p. 19)
• Step 1 Ask
• 3 Defining the Creativity Challenge (p. 41)
• 4 Driving Curiosity and Awareness (p. 59)
• Step 2 Prepare
• 5 Gaining the Keys to a Creative Mind and Culture (p. 81)
• 6 Preparing Your Environment to Promote Creative Passion (p. 109)
• Step 3 Discover
• 7 Discovering the Ways of Creativity (p. 125)
• Step 4 Ignite
• 8 Generating Creative Sparks (p. 143)
• 9 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques (p. 163)
• Step 5 Launch
• 10 Bringing Your Ideas to Life: The Launch (p. 185)
• Epilogue: The Power of One (p. 205)
• Appendix A The Top Six Creativity Myths (and Truths) (p. 207)
• Appendix B Additional Warm-Up Exercises to Jump-Start Creativity (p. 211)
• Notes (p. 213)
• Acknowledgments (p. 219)
• About the Author (p. 221)
• Index (p. 223)

Reviews provided by Syndetics

Library Journal Review

Linkner, founder and CEO of ePrize, one of the top online interactive promotions companies, outlines why businesses need to stay creative to stay competitive. After noticing that businesses have work flows and systems in place for almost every aspect of corporate behavior except creativity, Linkner designed a five-step process to manage innovation as part of daily, monthly, and annual goals. While the individual steps focus on keeping employees alert and responsive to new ideas, the fundamentals of the process mirror established project-management theory. The book provides checklists and questionnaires that spur readers through the process, as well as dozens of examples that highlight the effectiveness of creativity in the workplace. -VERDICT One of the few books that outline a method for incorporating creativity within standard operating procedures, this will appeal to general business readers as it provides a straightforward plan for boosting innovation.-John Rodzvilla, Emerson Coll., Boston (c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.