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Focus groups : a practical guide for applied research / Richard A. Krueger, Mary Anne Casey.

By: Krueger, Richard AContributor(s): Casey, Mary AnnePublisher: Los Angeles; London : Sage, 2009Edition: 4th edDescription: xviii, 219 p. 24 cm001: 14755ISBN: 9781412969475Subject(s): Focus groups | Research methodsDDC classification: 300.723 KRU
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 300.723 KRU (Browse shelf(Opens below)) 1 Available 096048

Enhanced descriptions from Syndetics:

This volume provides practical advice on setting up and running focus groups and covers the entire process from designing a project to reporting the results.

Table of contents provided by Syndetics

  • Preface
  • Acknowledgements
  • Chapter 1 Overview of Focus Groups
  • Chapter 2 Planning the Focus Group Study
  • Chapter 3 Developing a Questioning Route
  • Chapter 4 Participants in a Focus Group
  • Chapter 5 Moderating Skills
  • Chapter 6 Analyzing Focus Group Results
  • Chapter 7 Reporting
  • Chapter 8 Styles of Focus Group Research
  • Chapter 9 Focus Group Interviews With Young People
  • Chapter 10 International and Cross-Cultural Focus Groups Interviewing
  • Chapter 11 Telephone and Internet Focus Group Interviewing
  • Chapter 12 Focus Group Interviews Within the Organization
  • Chapter 13 Modifications of Focus Groups
  • Chapter 14 Answering Questions About the Quality of Focus Group Research

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