Focus groups : a practical guide for applied research / Richard A. Krueger, Mary Anne Casey.
Publisher: Los Angeles; London : Sage, 2009Edition: 4th edDescription: xviii, 219 p. 24 cm001: 14755ISBN: 9781412969475Subject(s): Focus groups | Research methodsDDC classification: 300.723 KRUItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | MAIN LIBRARY Book | 300.723 KRU (Browse shelf(Opens below)) | 1 | Available | 096048 |
Enhanced descriptions from Syndetics:
This volume provides practical advice on setting up and running focus groups and covers the entire process from designing a project to reporting the results.
Table of contents provided by Syndetics
- Preface
- Acknowledgements
- Chapter 1 Overview of Focus Groups
- Chapter 2 Planning the Focus Group Study
- Chapter 3 Developing a Questioning Route
- Chapter 4 Participants in a Focus Group
- Chapter 5 Moderating Skills
- Chapter 6 Analyzing Focus Group Results
- Chapter 7 Reporting
- Chapter 8 Styles of Focus Group Research
- Chapter 9 Focus Group Interviews With Young People
- Chapter 10 International and Cross-Cultural Focus Groups Interviewing
- Chapter 11 Telephone and Internet Focus Group Interviewing
- Chapter 12 Focus Group Interviews Within the Organization
- Chapter 13 Modifications of Focus Groups
- Chapter 14 Answering Questions About the Quality of Focus Group Research
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