Details for: Managing innovation, design and creativity / › Ravensbourne University Library catalog

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Managing innovation, design and creativity / Bettina von Stamm.

Publisher: Chichester : John Wiley & Sons, Ltd., 2008Edition: 2nd edDescription: [xvii], 572 p. ill.; 24 cm001: 14587ISBN: 0470510668; 9780470510667Subject(s): Technological change | Creative ability in business | Technological innovations -- Management | Creative ability in business -- Case studiesDDC classification: 658.4

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	658.4 VON (Browse shelf(Opens below))	2	Available		089429
Book	MAIN LIBRARY Book	PRINT	658.4 VON (Browse shelf(Opens below))	3	Available		089430

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Enhanced descriptions from Syndetics:

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Previous ed.: 2003.

Includes bibliographical references and index.

Table of contents provided by Syndetics

Introduction
Chapter I What are innovation, creativity and design?
Innovation
Creativity
Design
Reading Suggestions:
Some useful websites
Chapter II Innovation = creativity & commercialisation
Case Study 1 BBC's 'Walking with dinosaurs
Appendix I Meet the Dinosaurs
Appendix II Stages of the animation process
Appendix III Excerpt from Brand Guide
Appendix IV Awards as of 30 th
October 2001
Chapter III Structured processes for developing new products
The evolution of the new product development process
The Stage-Gate Process
Development Funnel and Product Portfolio Management
The role of the project leader
Reading Suggestions
Some useful websites
Chapter IV A note on globalisation
Myth or Reality?
Definitions
Enablers and drivers of Globalisation
Advantages of Global Innovation
The Flipside of the Coin
Obstacles to Global Innovation
How to structure for R&D in a global context?
What does Global mean in the context of new product development?
What to consider when going global
Summary
Reading Suggestions
Useful Websites
Chapter V Innovation & branding for the web
Case Study 2 ihavemoved.com - A
Appendix I Background to the 4 founders
Chapter VI Strategy - emergent or planned, and other issues
Strategy - planned or emergent?
Strategy and Innovation
Useful Concepts and Frameworks for Strategy Development
Design and Strategy
Reading Suggestions
Some useful websites
Chapter VII Branding and Innovation
What is a Brand?
Brands and innovation - a closer look
Brands and the web
Reading Suggestions
Some useful websites
Chapter VIII The value of market research
Case study 3 Black & Decker's Quattro
Appendix I Company History
Appendix II Capital Appropriation Request, Summary Extracts
Chapter IX Approaches to Market Research
What is it about market research?
Traditional approaches towards market research
The Future
Reading Suggestions
Some useful website
Chapter X A note on teams
Team composition
Reading Suggestions
Some useful website
Chapter XI Collaboration - innovation in manufacturing
Case Study 4 The Lotus Elise
Chapter XII The role of prototypes
Why use prototypes?
What prototype?
Problems with prototypes
Reading Suggestions
Some useful website
Chapter XIII Collaborating for innovation
Some background
Reasons for and benefits of collaboration
What gets in the way of collaboration
How to make collaboration work
Open innovation and user-led innovation
Reading Suggestions
Chapter XIV Innovation & industry context
Case Study 5 Roche - Saquinavir
Appendix I Team members
Appendix II Drug Discovery Value Chain
Chapter XV The effects of industry and cultural context
Why think about context?
Understanding constraints
Contextual factors at the industry level
Contextual factors - the national level
Chapter XVI Informal networks and the management of knowledge
Informal networks
What is knowledge?
The importance of knowledge management
The management of knowledge
Reading Suggestions
Some useful website
Chapter XVII Innovation for the environment
Case Study 6 Plastwood by Dumfries Recycling
Appendix I Alternatives to Recycling
Appendix II Recycling at BPI
Chapter XVIII Green design - clean environment or clean conscious?

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