Creative, inc. : the ultimate guide to running a successful freelance business / Meg Mateo Ilasco & Joy Deangdeelert Cho.
Publisher: San Francisco, Calif. : Chronicle,, c2010Description: 183 p. col. ill.; 21 cm001: 14468ISBN: 0811871614; 9780811871617Subject(s): Art -- Vocational guidanceDDC classification: 702.3 ILA LOC classification: N8350 | .I42 2010Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 702.3 ILA (Browse shelf(Opens below)) | 2 | Available | 111048 |
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Enhanced descriptions from Syndetics:
As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.
Includes index.
Table of contents provided by Syndetics
- Introduction (p. 8)
- Chapter 1 Introduction to Creative Freelancing (p. 10)
- What is Creative Freelancing?
- Nine Qualities of a Successful Freelancer
- Preparing for Freelancing
- Freelance Earnings
- Moonlighting
- Freelancing Fresh Out of School
- Chapter 2 Setting Up Shop (p. 28)
- Picking a Freelance Name
- Specializing vs. Generalizing
- Where to Work?
- Financing Your First Year
- Studio Tools and Equipment
- Also, Web & Interactive Design
- Finding Vendors
- Making It Official
- Creating a Business Plan
- Chapter 3 Getting the Word Out (p. 50)
- Establishing Your Brand
- Welcome Exposure
- The Portfolio
- Your Web Site
- Business Stationery
- Publicity
- Blogging
- Advertising
- Getting a Leg Up on the Competition
- Networking and Referrals
- Virtual Networking
- Mailings
- Ongoing Marketing Plans
- Chapter 4 Working with Clients (p. 74)
- Client 101
- Getting the Job
- Weeding Out Bad Clients
- Approaching the Project
- Maintaining Communication
- Unhappy Clients and Canceled Jobs
- Boomerang Buyers
- Licensing Your Work
- Chapter 5 Getting Paid (p. 96)
- Putting a Price on Your Talent
- Hourly Fee Formula
- Calculating by the Project
- Estimates
- Terms
- Fee Negotiation
- Contracts
- When and How to Increase Fees
- Billing and Bookkeeping
- Taxes
- Chapter 6 Agents (p. 118)
- Is an Agent Right for You?
- The Benefits of Having an Agent
- Finding an Agent
- Working with an Agent
- Ending an Agent Relationship
- Chapter 7 Balancing Your Business and Personal Lives (p. 136)
- Goal Setting
- Working Smart
- Dealing with Creative Blocks
- Me Time
- Chapter 8 Next Steps (p. 152)
- Your First Year
- Should You Call it Quits?
- Should You Choose Growth?
- Partnering
- Collaborating and Outsourcing
- Hiring Staff
- Offering Internships
- Long-Term Success Strategies
- The Future Awaits
- Resources (p. 176)
- Index (p. 180)
- Acknowledgments (p. 182)
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