Communication theory : media, technology and society / by David Holmes.
Publisher: London : Sage, 2004Description: 255 p001: 10245ISBN: 0761970703Subject(s): Mass media | Technology | Internet | New mediaDDC classification: 302.23 HOLItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 302.23 HOL (Browse shelf(Opens below)) | 1 | Available | 081442 |
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Enhanced descriptions from Syndetics:
This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the ′first media age′ of broadcast with the ′second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).
Includes diagrams
Includes acknowledgements, index
Table of contents provided by Syndetics
- Introduction
- A Second Media Age?
- Theories Of Broadcast Media
- Theories Of Cybersociety
- The Interrelation Between Broadcast And Network Communication
- Interaction Versus Integration
- Telecommunity
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