Details for: Viral marketing : potential and pitfalls / › Ravensbourne University Library catalog

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Viral marketing : potential and pitfalls / Michael Bryce.

Publisher: Saarbrcken : VDM, 2005Description: 82 p.; 22 cm001: 14221ISBN: 3865501745; 9783865501745Subject(s): Viral marketingDDC classification: 658.872

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	658.872 BRY (Browse shelf(Opens below))	1	Checked out	11/06/2024	089074

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Enhanced descriptions from Syndetics:

The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.

Includes bibliographical references (p. 75-79).

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