Image from Syndetics
Colour forecasting for fashion / Kate Scully, Debra Johnston Cobb.
By: Scully, Kate
Contributor(s): Johnston Cobb, DebraPublisher: London : Laurence King Publishing, 2012Description: 192 p. ill. (chiefly col.) 29 cm001: 14017ISBN: 9781856698801Subject(s): Fashion | Trend forecasting | Colour forecastingDDC classification: 746.92 SCU
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 746.92 SCU (Browse shelf(Opens below)) | 1 | Available | 102343 |
Enhanced descriptions from Syndetics:
Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor - and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry.
With case studies that show the industry at work, this book breaks down the forecasting process - from how to put together a colour palette to colour theory and the way that colours behave - and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.
There are no comments on this title.
Log in to your account to post a comment.