The business of design : balancing creativity and profitability / Keith Granet ; foreword by M. Arthur Gensler, Jr.
Publisher: New York : Princeton Architectural Press, c2011Description: 208 p. : ill. (chiefly col.) ; 26 cm001: BDZ0012909757ISBN: 9781616890186 (hbk.) :Subject(s): Design services -- Management | Success in business
| Art and DesignDDC classification: 745.2068 LOC classification: NK1173 | .G73 2011Summary: For nearly 30 years, consultant Keith Granet has helped design professionals successfully run businesses that allows them to pursue their passion for design and be profitable. This book collects the knowledge Granet has gathered and reveals the tools necessary to create and run a thriving design business.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 745.2068 GRA (Browse shelf(Opens below)) | 1 | Available | 115009 |
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| 745.2019 KOP Environmental psychology for design / | 745.2028 BRY CAD and rapid prototyping for product design / | 745.2049 THA Winners! How today's successful companies innovate by design | 745.2068 GRA The business of design : balancing creativity and profitability / | 745.207 FLO Disobedient objects/ | 745.207 FLO Disobedient objects/ | 745.207 SIE Green patriot posters : graphics for a sustainable community / |
Enhanced descriptions from Syndetics:
"Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner."-- USA Today
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, providing the necessary tools to create and run a thriving business. Keith Granet provides a comprehensive guide to running a design business, drawing on over thirty years of experience helping design professionals turn their passion into profit.
* Marketing and public relations
* Business and financial management
* Human resources
* Project Management
* Product Development
Granet explains in detail all aspects of business design, tailored to creative industries, from forming a business plan, to billing, to website design, to learning how to say no to projects. Charts and graphics illuminate each process for a visual audience.
Includes case studies and interviews with successful design practices. Each chapter is interwoven with stories and life lessons from Granet's work with over 400 design firms. Individual architects and designers who have made their mark share their experience in interviews, including John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier.
A vibrant and enticing look at the business side of design practice, this graphically beautiful book is a comprehensive and accessible guide to creating a successful design business.
Includes index.
For nearly 30 years, consultant Keith Granet has helped design professionals successfully run businesses that allows them to pursue their passion for design and be profitable. This book collects the knowledge Granet has gathered and reveals the tools necessary to create and run a thriving design business.
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