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Business writing : what works, what won't / Wilma Davidson, Ed.D.

By: Davidson, Wilma [author.]Publisher: New York : St. Martin's Griffin, 2015Edition: Third editionDescription: xvi, 317 pages : illustrations (black and white) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volume001: BDZ0026031323ISBN: 9781250075499 (pbk.) :Subject(s): Business writing | Literature | Writing & editing guides | Business communication & presentationDDC classification: 808.06665 LOC classification: HF5718.3 | .D376 2015Summary: Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job.
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Book MAIN LIBRARY Book PRINT 808.06665 DAV (Browse shelf(Opens below)) 1 Available 114936

Enhanced descriptions from Syndetics:

First published by Griffin in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job. Newly revised to cover e-mail, texts, and the latest word social media technology, the book uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.

Previous edition: 2001.

"Revised and updated to cover all kinds of online writing"--Front cover.

Includes bibliographical references and index.

Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job.

Table of contents provided by Syndetics

  • Foreword (p. xi)
  • Acknowledgments (p. xiii)
  • Introduction: Why I Wrote This Book (p. xv)
  • Part 1 What This Book Can Do for You (p. 1)
  • 1 From Procrastination to Power: Writing Painlessly and Well (p. 3)
  • 2 Where to Begin to Improve (p. 5)
  • 3 Qualities of Powerful Writing (p. 7)
  • Part 2 Getting the Writing Going (p. 13)
  • 4 Overcoming Page Fright (p. 15)
  • 5 Getting Started: Strategies That Work When Writing for Yourself-or for Your Manager (p. 17)
  • Part 3 Showcasing Your Ideas and Information Through Organization, Format, and Sentence Structure (p. 25)
  • 6 Organizing Your Message (p. 27)
  • Get to the Bottom Line! (p. 27)
  • How to Tell a Bottom-Line Statement from a Purpose Statement (p. 30)
  • Bottom-Lining Exercises (p. 34)
  • When Not to Bottom-Line (p. 41)
  • Organizing the Rest of the Document (p. 44)
  • 7 Formatting Ideas to Clarify Your Message (p. 46)
  • Write Headlines That Help (p. 46)
  • Use "Chunking" to Organize Your Thoughts and the Page (p. 48)
  • Chunking Exercises (p. 60)
  • Use Tables, Graphs, and Other Visuals to Give the Big Picture Fast (p. 64)
  • Use Slides to Aid Your Oral Presentations (p. 66)
  • Summary of Techniques That Showcase Your Ideas and Reveal Your Knack for Organizing (p. 70)
  • 8 Structuring Your Sentencesùto Clarify Your Intent and Add Style (p. 72)
  • Combine Sentences to Create Emphasis and EliminateWordiness (p. 73)
  • Combine Sentences to Present Ideas of Parallel Importance (p. 75)
  • Focus on Emphasis (p. 76)
  • Focus on Eliminating Wordiness (p. 77)
  • Vary Sentence Length to Create Rhythm (p. 79)
  • Eight Ways to Add Emphasis and Elegance to Sentences (p. 81)
  • Part 4 Chossing Your Words Wisely for Conciseness and Consideration (p. 87)
  • 9 Getting Rid of Sentence Clutter (p. 89)
  • Cutting Out Ten Forms of Clutter (p. 90)
  • 10 Tempering Your Tone (p. 149)
  • Considering Your Reader, Yourself, and Your Tone (p. 149)
  • Avoiding the Negative by Accentuating the Positive (p. 151)
  • Delivering Unpopular Messages (p. 154)
  • Using Humor (p. 163)
  • Banishing Bias (p. 174)
  • Part 5 Getting It Right: The Basics of Grammar, Spelling, and Proofreading (p. 179)
  • 11 Grappling with Grammar (p. 181)
  • The Seven Deadly Sins of Grammar (p. 182)
  • Bungle Rules (p. 202)
  • Frequently Asked Questions About Grammar ... and Their Answers (p. 204)
  • Formal Grammar Rules You Can Bend (p. 209)
  • 12 Spelling: Yes, It Still Matters (p. 212)
  • What If You're a Lousy Speller? (p. 212)
  • Easily Misspelled Words (p. 214)
  • Forming Plurals from Our Strange Language (p. 219)
  • 13 2 B or Not 2 B a Social Media Zealot (p. 224)
  • Part 6 Writing Quickly and Well (p. 229)
  • 14 Deadline Writing: A Process for Getting It Started, Keeping It Going, Getting It Right (p. 231)
  • Phase One: Helter-Skelter Writingùthe Zero Draft (p. 231)
  • Phase Two: Hocus-Pocus Organizing (p. 235)
  • Phase Three: Ruthless Editing (p. 238)
  • Part 7 Collaborating with Other Writersùand Turning Talk into Text (p. 251)
  • 15 An Email Quick Guide (p. 253)
  • 16 Collaborating (p. 259)
  • Giving Feedback to Others (p. 259)
  • Word to the Wise Manager: How to Encourage Employees to Be Responsible for Their Writing (p. 262)
  • 17 Dictating: Turning Talk into Text (p. 265)
  • Can I Convince You to Try It? (p. 265)
  • A Process for Productive Dictating (p. 266)
  • Appendix: Guidelines and Model Letters (p. 273)
  • Customer Follow-up/Recap/Thank-you (p. 275)
  • Confirming/Directive Memos (p. 280)
  • Encouraging the Team/Team Update (p. 283)
  • Meeting Minutes (p. 287)
  • Proposals/Recommendations (p. 291)
  • Providing/Requesting Information (p. 296)
  • Resume Packet: Cover Letter, Resume, Interview Thank-You (p. 299)
  • Epilogue (p. 305)
  • Bibliography (p. 307)
  • Index (p. 309)

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