Storytelling in luxury fashion : brands, visual cultures, and technologies / edited by Amanda Sikarskie.
Publisher: New York, New York ; London : Routledge, [2021]Copyright date: 2021Description: 1 online resource (211 pages)Content type: text Media type: computer Carrier type: online resource001: EBC6371973ISBN: 9781000259681 (e-book)Subject(s): Fashion merchandisingGenre/Form: Electronic books.Additional physical formats: Print version:: Storytelling in luxury fashion : brands, visual cultures, and technologies.DDC classification: 746.920688 LOC classification: HD9940.A2 | .S767 2021Online resources: Click to View| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | E-BOOK (Browse shelf(Opens below)) | Available |
Enhanced descriptions from Syndetics:
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.
The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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