Storytelling in luxury fashion : brands, visual cultures, and technologies / edited by Amanda Sikarskie.
Series: Routledge research in design studies: Publisher: New York : Routledge, 2022Description: xv, 193 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volume001: BDZ0050174359ISBN: 9780367638054 (pbk.) :Subject(s): Fashion merchandising | Luxuries -- Marketing | Beauty and Fashion | Handicrafts, decorative arts & crafts | The arts: general issues | History of art | Fine arts: art forms | Fashion & textiles | History
| Cultural studies | Cultural studies: fashion & society | Economics | Business & Management | Advertising | Industry & industrial studies | Sales & marketing | Web-marketingDDC classification: 746.920688 LOC classification: HD9940.A2 | S78 2022| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 746.9 SIK (Browse shelf(Opens below)) | 1 | Checked out | 14/05/2024 | 114864 |
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Enhanced descriptions from Syndetics:
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.
The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Originally published: 2021.
Includes bibliographical references and index.
Introductions Amanda SikarskiePart One: Brands 1. Picture Perfect: Herms, Its Silk Scarves, and Twenty-First Century Experiential EventsMadeleine Luckel2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National IdentityAlice Dallabona and Stefano Giani3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first CenturyAmanda SikarskiePart Two: Visual Cultures 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on InstagramRimi Nandy5. 'Terrain of every hue:' Locating the Luxury Knitwear Trade in Scotland's LandscapesMarina Moskowitz6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in FashionZaliha Inci Karabacak and Ayse Asli Sezgin7. The Color Red, Louboutin, and the Social Collective in FranceAlexandra Thelin8. Japan's Lolita Fashion Culture and Digital Heritage StorytellingCringuta - Irina PeleaPart Three: Spaces and Technologies9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury BrandPeng Liu and Lan Lan10. New Old Stories: The Temporal Salience of Fortnum & Mason's Digital StorytellingFederica Carlotto and Andrea Tanner
Examining the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing, this book studies examples of British, Chinese, French, Japanese, Indian, Italian and Turkish brands utilising such methods. This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Table of contents provided by Syndetics
- Acknowledgments (p. ix)
- List of Images (p. x)
- List of Contributors (p. xii)
- Preface: A Sea Change (p. xiv)
- Introduction (p. 1)
- Part I Brands (p. 17)
- 1 Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First-Century Experiential Events (p. 19)
- 2 The Good, the Bad, and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity (p. 38)
- 3 Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-First Century (p. 51)
- Part II Visual Cultures (p. 69)
- 4 The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram (p. 71)
- 5 "Terrain of Every Hue": Locating the Luxury Knitwear Trade in Scotland's Landscapes (p. 87)
- 6 Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion (p. 103)
- 7 Louboutin's Red: Using Color to Connect France's Past and Present (p. 120)
- 8 Japan's Fashion Subculture: Lolita, From Cuteness to Feminist Revolution and Escapism (p. 137)
- Part III Spaces and Technologies (p. 155)
- 9 Constructing an Affective Retail Space: Bodily Engagement With a Luxury Fashion Brand Through Spatial and Heritage Storytelling (p. 157)
- 10 New Old Stories: The Temporal Landscape in Fortnum & Mason's Digital Heritage Storytelling (p. 174)
- Index (p. 190)
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