The fashion business : theory and practice in strategic fashion management / Dario Golizia.
Publisher: London : Routledge, 2022Description: xv, 221 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volume001: BDZ0047499444ISBN: 9780367490553 (pbk.) :Subject(s): Fashion merchandising | Clothing trade -- Management | Clothing trade -- Marketing | Beauty and Fashion | Handicrafts, decorative arts & crafts | Economics
| Sales & marketing | Advertising | Business strategy | Retail & wholesale industries | Fashion & textiles | Business & Management | International business | Web-marketing | Manufacturing industriesDDC classification: 746.920684 LOC classification: HD9940.A2 | G65 2022| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 746.9 GOL (Browse shelf(Opens below)) | 1 | Available | 114863 |
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Enhanced descriptions from Syndetics:
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.
Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.
Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
Includes bibliographical references and index.
1. Fashion business and strategic marketing 2. Large unspecialised fashion companies 3. Historic fashion brands 4. Contemporary fashion brands 5. Industrial fashion brands 6. Fast fashion brands 7. Emerging brands specialising in ready-to-wear 8. Brands specialising in formal menswear 9. Brands specialising in casualwear 10. Brands specialising in underwear 11. Brands specialising in activewear 12. Brands specialising in streetwear 13. Brands specialising in bags 14. Brands specialising in footwear 15. Conclusions: shared critical factors of success and future scenarios of the fashion industry in collaboration with Sennaith Ghebreab
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media. This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
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