The copy book : how some of the best advertising writers in the world write their advertising.
Series: Bibliotheca universalis: Publisher: Koln : Taschen, [2018] 2018Edition: Third editionDescription: 536 pages : illustrations (black and white, and colour) ; 21 cmContent type: text | still image Media type: unmediated Carrier type: volume001: BDZ0035968171ISBN: 9783836568524 (hbk.) :Subject(s): Advertising copy | Business and Management | Business & Management | Industrial / commercial art & design | Advertising | Writing & editing guides | Illustration & commercial art | Reference worksDDC classification: 659.132 LOC classification: HF5825 | .C6 2018Summary: An updated and redesigned edition of the 1995 landmark guide to copywriting for advertising, balancing advice with a selection of examples of work from 48 leading professionals. In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.About the seriesBibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 659.1 DAN (Browse shelf(Opens below)) | 1 | Available | 114779 |
Enhanced descriptions from Syndetics:
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication . Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world , including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing , it is also a "should-have" for anyone who needs to involve or influence people , by webpage, on paper, or in person.
An updated and redesigned edition of the 1995 landmark guide to copywriting for advertising, balancing advice with a selection of examples of work from 48 leading professionals. In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.About the seriesBibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!
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