Visual merchandising for fashion / Sarah Bailey & Jonathan Baker.
By: Bailey, Sarah [author.]
Contributor(s): Baker, Jonathan [author.]Series: Basics fashion management: Publisher: London : Bloomsbury Visual Arts, 2022Edition: Second editionDescription: 220 pages : illustrations (black and white, and colour) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volume001: BDZ0046098095ISBN: 9781350071599 (pbk.) :Subject(s): Fashion merchandising | Display of merchandise | Beauty and Fashion | Handicrafts, decorative arts & crafts | Fashion & textiles | Fashion & textiles | Manufacturing industriesDDC classification: 746.920688 LOC classification: HF6161.C44 | B35 2022| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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| Book | MAIN LIBRARY Book | 659.157 BAI (Browse shelf(Opens below)) | 1 | Available | 114746 |
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| 659.152 RAT Exhibition design, theory and practice | 659.152 STO Display : total design sourcebook / | 659.152 VER Designing exhibitions | 659.157 BAI Visual merchandising for fashion / | 659.157 BES Best No. 2. The world's best visual merchandising in shop window and store interior design | 659.157 CAL Retail graphics / | 659.157 CER Commercial space: shop windows: cosmetics |
Enhanced descriptions from Syndetics:
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Previous edition: London: Fairchild Books, 2014.
Includes index.
IntroductionChapter 1: Research and Design - Visual design development; Model making and experimentation; Concept development; Presentation and communication of design concepts; 25 visual themes; Interview; Interview; ActivitiesChapter 2: Display Design Basics - Line; Composition; Texture; Colour; Lighting; Interview: focus on lighting; ActivitiesChapter 3: Space Planning Principles - Store architecture and retail formats; Space hierarchy; Space planning layouts; Customer navigation; Journey to sale; Case study; ActivitiesChapter 4: Displaying Merchandise - Retail windows; Mannequins: best practice guide; Selection of fashion merchandise; Landscaping; Fixtures; Case study; Case study; ActivitiesChapter 5: The Customer Experience - Designing the customer experience; Where do visual merchandisers work?; Working in the visual merchandising industry; Portable and pop-up stores; Interview; ActivitiesChapter 6: The Future of Visual Merchandising - Shopping trends and innovations; Technology and digital visual merchandising - expanded; Sustainability - expanded; Internationalisation; Case study: technology; Interview: online visual merchandiser; ActivitiesAppendix - Resources; Glossary: expanded from first edition; Index; Acknowledgements
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
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