Global marketing / Mark C. Green, Warren J. Keegan.
Publisher: Harlow, England : Pearson, [2020]Copyright date: 2020Edition: Tenth edition, global editionDescription: 1 online resource (629 pages)Content type: text Media type: computer Carrier type: online resource001: EBC5892201ISBN: 9781292304083 (e-book)Subject(s): Export marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Global marketing.DDC classification: 658.848 LOC classification: HF1416 | .G74 2020Online resources: Click to View| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | E-BOOK (Browse shelf(Opens below)) | Available |
Enhanced descriptions from Syndetics:
For courses in global marketing.
Familiarises students with global marketing and the global business environment
Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
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Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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