A Technique for Producing Ideas.
By: Young, James
Publisher: Blacklick : McGraw-Hill Education, 2003Copyright date: �2003Edition: 1st edDescription: 1 online resource (24 pages)Content type: text Media type: computer Carrier type: online resource001: EBC6257406ISBN: 9780071426251Genre/Form: Electronic books.Additional physical formats: Print version:: A Technique for Producing IdeasDDC classification: 658.4063 Online resources: Click to View | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | E-BOOK (Browse shelf(Opens below)) | Available |
Enhanced descriptions from Syndetics:
A step-by-step technique for sparking breakthrough creativity in advertising--or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Cover page -- A Technique for Producing Ideas -- Copyright Page -- Contents -- Foreword -- Foreword1 -- Prefatory Note -- How It Started -- The Formula of Experience -- The Pareto Theory -- Training the Mind -- Combining Old Elements -- Ideas Are New Combinations -- The Mental Digestive Process -- "Constantly Thinking About It" -- The Final Stage -- Some After-Thoughts.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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