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Digital media : concepts and applications.

By: May, Karen [author.]Contributor(s): Crews, Tena B [author.]Publisher: Mason : South-Western Educational Publishing, 2016Edition: Fourth edition / Karen Bean May and Tena CrewsDescription: 1 volumeContent type: text Media type: unmediated Carrier type: volume001: BDZ0025848681ISBN: 9781305661721 (hbk.) :Subject(s): Multimedia systems in management | Digital media | Business and Management | Office systems & equipment | Computer science | Business applications | Graphical & digital media applications | Office management | Information technology: general issues | Enterprise softwareDDC classification: 658.0567
Contents:
UNIT I: MEDIA AND THE DIGITAL AGE. -- 1. Getting Started with Digital Media. -- 2. Ethical and Legal Issues. -- UNIT II: DIGITAL IMAGING AND DESIGN. -- 3. Image Files. -- 4. Digital Photography. -- 5. Color in Digital Media. -- 6. Raster Editing. -- 7. Vector Editing. -- UNIT III: PRINT PUBLISHING. -- 8. Print Type. -- 9. Print Graphics. -- 10. Print Design. -- UNIT IV: AUDIO AND VIDEO PRODUCTION. -- 11. Audio. -- 12. Video. -- UNIT V: WEB PUBLISHING. -- 13. Web Editing. -- 14. Web Design. -- 15. Web Animation. -- 16. Web Media. -- 17. Web Standards. -- UNIT VI: PRESENTATION STRATEGIES. -- 18. Presentation Planning. -- 19. Presentation Design. -- 20. Presentation Effects. -- 21. Presentation Production. -- UNIT VII: DIGITAL MEDIA AND THE CHANGING BUSINESS ENVIRONMENT. -- 22. Electronic Collaboration. -- 23. Project Development Team. -- Corporate Capstone. -- Appendix A: Adobe Certified Expert (ACE) Exam Guide Objectives. -- Appendix B: ISTE and SCANS Competencies. -- Appendix C: Certified Internet Webmaster (CIW). -- Glossary. -- Index.
Summary: This title prepares students for the workplace by teaching multimedia concepts and providing activities for business-standard software applications such as print and Web publishing, animation, digital imaging, and more. DIGITAL MEDIA, CONCEPTS AND APPLICATIONS, 4E prepares students for the multimedia-rich workplace by teaching them multimedia concepts as well as business-standard software applications to complete projects and solve problems. The non-software-specific text approach gives students a strong foundation in the concepts and practices of digital multimedia and allows the text to focus on the more creative end of business technology. If needed, software-specific directions to assist in learning can be found on the website.

Enhanced descriptions from Syndetics:

DIGITAL MEDIA, CONCEPTS AND APPLICATIONS, 4E prepares students for the multimedia-rich workplace by teaching them multimedia concepts as well as business-standard software applications to complete projects and solve problems. The non-software-specific text approach gives students a strong foundation in the concepts and practices of digital multimedia and allows the text to focus on the more creative end of business technology. If needed, software-specific directions to assist in learning can be found on the website.

Previous edition: 2013.

Formerly CIP. Uk

UNIT I: MEDIA AND THE DIGITAL AGE. -- 1. Getting Started with Digital Media. -- 2. Ethical and Legal Issues. -- UNIT II: DIGITAL IMAGING AND DESIGN. -- 3. Image Files. -- 4. Digital Photography. -- 5. Color in Digital Media. -- 6. Raster Editing. -- 7. Vector Editing. -- UNIT III: PRINT PUBLISHING. -- 8. Print Type. -- 9. Print Graphics. -- 10. Print Design. -- UNIT IV: AUDIO AND VIDEO PRODUCTION. -- 11. Audio. -- 12. Video. -- UNIT V: WEB PUBLISHING. -- 13. Web Editing. -- 14. Web Design. -- 15. Web Animation. -- 16. Web Media. -- 17. Web Standards. -- UNIT VI: PRESENTATION STRATEGIES. -- 18. Presentation Planning. -- 19. Presentation Design. -- 20. Presentation Effects. -- 21. Presentation Production. -- UNIT VII: DIGITAL MEDIA AND THE CHANGING BUSINESS ENVIRONMENT. -- 22. Electronic Collaboration. -- 23. Project Development Team. -- Corporate Capstone. -- Appendix A: Adobe Certified Expert (ACE) Exam Guide Objectives. -- Appendix B: ISTE and SCANS Competencies. -- Appendix C: Certified Internet Webmaster (CIW). -- Glossary. -- Index.

This title prepares students for the workplace by teaching multimedia concepts and providing activities for business-standard software applications such as print and Web publishing, animation, digital imaging, and more. DIGITAL MEDIA, CONCEPTS AND APPLICATIONS, 4E prepares students for the multimedia-rich workplace by teaching them multimedia concepts as well as business-standard software applications to complete projects and solve problems. The non-software-specific text approach gives students a strong foundation in the concepts and practices of digital multimedia and allows the text to focus on the more creative end of business technology. If needed, software-specific directions to assist in learning can be found on the website.

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