Syndetics cover image
Image from Syndetics

Writing for the design mind / Natalia Ilyin.

By: Ilyin, Natalia, 1957- [author.]Publisher: New York : Bloomsbury Visual Arts, Bloomsbury Publishing inc, 2018Description: pages cmContent type: text Media type: unmediated Carrier type: volume001: 20467400ISBN: 9781350034976 (pbk. : alk. paper)Subject(s): Authorship | Design -- Vocational guidanceDDC classification: 808.02 LOC classification: PN145 | .I49 2018
Contents:
Sitting down to write -- The writer's material -- Words -- Phrase to clause to sentence -- A dash through punctuation -- Thinking in diagrams -- Writing is argument -- Convincing -- Tone and voice -- Academic writing -- Writing long -- How to write to a person in admiration -- Business proposals and reports -- Copywriting -- Writing for social media.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 808.02 ILY (Browse shelf(Opens below)) 1 Available 114323

Enhanced descriptions from Syndetics:

"Becoming a designer takes a huge amount of time and education. With so many skills to learn, many people never get the chance to master the one skill that can give them a real advantage in business or academia: They never learn to write well."

In Writing for the Design Mind author, designer and educator Natalia Ilyin offers clear, concise, and humorous writing tips, techniques and strategies to people who have spent their lives mastering design rather than learning to write.

Ilyin's book helps designers approach writing in the same ways they approach designing - teaching skills and methods through encouragement, practical exercises and visual advice.

Writing well is a skill, like any other, and with this book you can learn to do it with confidence.

//Winner in the 50 Books | 50 Covers award 2019 from the AIGA//

Includes bibliographical references and index.

Sitting down to write -- The writer's material -- Words -- Phrase to clause to sentence -- A dash through punctuation -- Thinking in diagrams -- Writing is argument -- Convincing -- Tone and voice -- Academic writing -- Writing long -- How to write to a person in admiration -- Business proposals and reports -- Copywriting -- Writing for social media.

Table of contents provided by Syndetics

  • List of Illustrations (p. xiii)
  • Preface (p. xv)
  • Acknowledgments (p. xvii)
  • Introduction (p. xix)
  • 1 Sitting Down to Write (p. 1)
  • Ten Things about Writing (p. 2)
  • The Exercises-How to Begin (p. 10)
  • 2 The Writer's Matériel (p. 13)
  • Making Marks (p. 13)
  • Marks into Signs (p. 14)
  • Signs into Sign Bundles (p. 15)
  • Bundling Bundles (p. 16)
  • Alphabets Are Systems (p. 16)
  • Letters into Type (p. 18)
  • Coding and Decoding (p. 18)
  • 3 Words (p. 19)
  • Denotation and Connotation (p. 21)
  • Focusing In (p. 22)
  • Exercise 1 Seven Beautiful Words (p. 24)
  • 4 Phrase to Clause to Sentence (p. 25)
  • First, Phrases (p. 27)
  • Now, Clauses (p. 28)
  • Exercise 2 Seven Beautiful Clauses (p. 29)
  • Finally, Sentences (p. 29)
  • Stop the Wandering (p. 30)
  • Three Sentence Writers (p. 31)
  • Exercise 3 Seven Beautiful Sentences (p. 35)
  • 5 A Dash through Punctuation (p. 39)
  • Altering Meaning with Dots and Lines (p. 41)
  • The Art of the Pause; Paragraphing (p. 43)
  • Brush Up on Your Use of Articles (p. 46)
  • Exercise 4 Building Paragraphs (p. 47)
  • 6 Thinking in Diagrams (p. 49)
  • A Third Way of Communicating (p. 50)
  • Imitate the Way Your Brain Thinks: Nodal Mapping (p. 54)
  • Exercise 5 Trying Out Mapping (p. 57)
  • 7 Writing Is Argument (p. 59)
  • What "Expository" Means (p. 61)
  • If You Missed Learning How to Write a Five-Paragraph Essay (p. 62)
  • The Rooted Tree (p. 62)
  • A Five-Paragraph Essay, Line by Line (p. 64)
  • Exercise 6 Master the Five-Paragraph Essay (p. 68)
  • How to Move Past Five Paragraphs (p. 70)
  • Exercise 7 Flip the Rooted Tree (p. 71)
  • On to the Semilattice (p. 73)
  • Deploying the Semilattice: Rooms Make the Blouse (p. 75)
  • Exercise 8 Eight Paragraphs of House (p. 78)
  • A Tiny House Caravan (p. 80)
  • Exercise 9 Structure the Caravan Essay (p. 81)
  • Exercise 10 Write the Caravan Essay (p. 81)
  • A Note on Conclusions (p. 82)
  • 8 Convincing (p. 83)
  • Ethos: Convincing by Inspiring Trust (p. 86)
  • Pathos: Convincing by Appealing to Emotion (p. 86)
  • Logos: Convincing by Appealing to Logic (p. 88)
  • 9 Tone & Voice (p. 93)
  • Tone (p. 93)
  • The Differences between Formal and Informal Writing (p. 94)
  • A Personal Tone (p. 96)
  • Exercise 11 (p. 98)
  • A Professional Tone (p. 98)
  • Exercise 12 A Short Professional Piece (p. 100)
  • The Traditional Academic Voice (p. 100)
  • Voice (p. 101)
  • 10 Academic Writing (p. 103)
  • What Is an Academic Critique? (p. 104)
  • Exercise 13 An Eight-Page Academic Critique (p. 105)
  • Structuring the Complex Think Piece (p. 105)
  • Various and Oppositional Arguments (p. 106)
  • Exercise 14 Balancing Opposing Arguments (p. 107)
  • What Academic Research Is and Is Not (p. 108)
  • How to Begin Your Research (p. 109)
  • A Note on Research Databases (p. 110)
  • The Rules of Fair Use (p. 111)
  • What Design Research Is and Is Not (p. 114)
  • Structuring Design Research Documentation (p. 116)
  • What Is the Peer Review Process? (p. 117)
  • 11 Writing Long Bibliographies, Research Papers, & Master's Theses (p. 119)
  • Invisible Argument: The Art of the Annotated Bibliography (p. 120)
  • If You've Just Been Assigned an Annotated Bibliography (p. 121)
  • Exercise 15 Build an Annotated Bibliography (p. 122)
  • In Defense of the Term Paper (p. 122)
  • Structuring and Writing Research Papers (p. 125)
  • Exercise 16 Create a "Process Machine" (p. 127)
  • The Design Master's Thesis: I Hear a Symphony (p. 127)
  • Exercise 17 Three Basic Questions (p. 129)
  • Exercise 18 Getting to a Thesis Statement (p. 130)
  • 12 Writing to People (p. 133)
  • In Admiration (p. 133)
  • Exercise 19 Write a Note (p. 134)
  • Because Yon Want Something-Like a Job (p. 134)
  • Exercise 20 Write a Convincing Email (p. 136)
  • Because You Don't Want Something-Like a Client (p. 136)
  • Exercise 21 Write a Client-Firing Email (p. 138)
  • Letters on Paper (p. 138)
  • 13 Business Proposals & Reports (p. 141)
  • A Word on Business-Speak (p. 141)
  • A Simple Proposal for Getting New Business (p. 141)
  • Exercise 22 Map, Diagram, & Write a Simple Proposal (p. 143)
  • Responding to the Request for Proposal (p. 143)
  • Exercise 23 Map, Diagram, & Write a Response to an REP (p. 144)
  • 14 Copywriting (p. 145)
  • What Kind of Copy is it? (p. 145)
  • First, Targets (p. 146)
  • Brush off Your Poetry Hat (p. 146)
  • Be Wise about Copy Okays (p. 146)
  • Write Alone (p. 146)
  • Exercise 24 Exercise Your Inner Colette (p. 147)
  • 15 Writing for Social Media (p. 149)
  • Creating a Cohesive Identity Online (p. 150)
  • Keep the Music Playing (p. 150)
  • Exercise 25 Create a Social Media Plan (p. 151)
  • Writing Tips (p. 153)
  • Eleven Errors of Death (p. 155)
  • How to Get It All Read (p. 159)
  • Last Thoughts (p. 163)
  • Illustration Notes (p. 165)
  • Index (p. 171)

There are no comments on this title.

to post a comment.

Powered by Koha