Enhanced descriptions from Syndetics:

Every fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on colour, fabric and market research are followed by the final chapter on concept development, which shows how to gather all the information together, featuring one research project from beginning to end. This revised edition includes updated images and new case studies, plus more on ethics, sustainability and research methods.

Table of contents provided by Syndetics

• Introduction (p. 6)
• 1 What is Research? (p. 8)
• Primary Research Why Undertake Primary Research? Secondary Research Why Undertake Secondary Research? Allocating Time for Research Keeping Research Relevant Your Research is Unique to You Research is an Ongoing Process
• 2 How to Start Researching (p. 32)
• What is a Design Brief? Different Types of Briefs Inspiration How Do I Start Researching? The Five Ws How to Expand Your Research How to Document the Process - Sketchbooks Starting a Sketchbook Cross-referencing Mood Boards Juxtaposition Scrapbooks Case Study: Rick Owens
• 3 Informational Research (p. 60)
• Libraries Books Magazines The Internet Online Magazines, Blogs and Social Media Sites Copyright Organizing your Research Film Museums Shopping Case Study: Iris van Herpen
• 4 Creative Research (p. 80)
• Art Materials Drawing Effectively Photography Photocopying Collage Sampling and Customization Deconstruction Draping on the Stand Case study: Virgil Abloh
• 5 Colour Research (p. 102)
• Colour Colour and Fashion Colour Theory Colour Wheels Colour Terminology Colour Perception Communicating Colour How to Create a Colour Palette Step-by-step Guide to Creating a Colour palette Colour Distribution Colour Forecasting Case Study: Erdem
• 6 Fabric Research (p. 124)
• The Importance of Fabrics Fibres and Fabrics Fabric Facts - Natural Fabrics Fabric Facts - Man-made Fabrics Fabric Facts - Mixed Fabrics Textile Terminology Sourcing Fabrics Choosing Fabrics Fabric Fairs Case Study: Simone Rocha
• 7 Market Research (p. 146)
• Researching the Market Haute Couture Prêt-à-porter Competition The Muse Brand Identity Advertising Public Relations Trend Forecasting Agencies Ethical Concerns Case Study: Dilys Williams
• 8 Concept Development (p. 172)
• Triangulation Analysis Editing What to Do When You Are Stuck The Design Development Process The Portfolio Case Study: Thom Browne Concept Development Project
• Glossary (p. 200)
• Further Reading (p. 201)
• Resources (p. 202)
• Index (p. 203)
• Picture Credits (p. 206)
• Acknowledgements (p. 208)