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Strategic design : eight essential practices every strategic designer must master / Giulia Calabretta, Gerda Gemser & Ingo Karpen.

By: Calabretta, Giulia [author.]Contributor(s): Gemser, Gerda [author.] | Karpen, Ingo [author.]Publisher: Amsterdam, The Netherlands : BIS, [2016]Description: 225 pages : illustrations (black and white, and colour) ; 19 x 25 cmContent type: text | still image Media type: unmediated Carrier type: volume001: BDZ0027094848ISBN: 9789063694456 (pbk.) :Subject(s): Industrial design | Art and DesignDDC classification: 745.2 LOC classification: TS171.4Summary: This volume will help design professionals to become more familiar with effective practices and tools for strategic innovation projects. It provides a set of guidelines to facilitate the application of such tools, to assist the professional to play a strategic role and create effective ways of working on projects.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 745.2 CAL (Browse shelf(Opens below)) 1 Available 114216

Enhanced descriptions from Syndetics:

Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.

This volume will help design professionals to become more familiar with effective practices and tools for strategic innovation projects. It provides a set of guidelines to facilitate the application of such tools, to assist the professional to play a strategic role and create effective ways of working on projects.

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