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Social Media in the 21st Century.

By: Kahn, Walter JSeries: Media and Communications - Technologies, Policies and Challenges Ser: Publisher: New York : Nova Science Publishers, Incorporated, 2021Copyright date: �2021Description: 1 online resource (160 pages)Content type: text Media type: computer Carrier type: online resource001: EBC6644529ISBN: 9781536198263Genre/Form: Electronic books.Additional physical formats: Print version:: Social Media in the 21st Century: Perspectives, Influences and Effects on Well-BeingOnline resources: Click to View
Contents:
Intro -- Contents -- Preface -- Chapter 1 -- Influencers and Activists: Political Performances in an Increasingly Online World -- Abstract -- Introduction -- Instagram -- Digital Activism -- Political Performance -- Platforms and Politics -- The Political Potential of Instagram -- Influencers and Activism -- Methods -- Data -- A Note on Ethics -- Case 1: The Women's March -- Case 2: The Reproductive Justice Movement -- Content Analyses with an Exploratory Sample -- Quantitative Analysis for Case 1 -- Findings -- Currating Activism -- Case 1: Doing the Unexpected -- Case 2: Are Organizations Influencers? -- Discussion -- Conclusion -- References -- Biographical Sketch -- Chapter 2 -- Social Comparison on Facebook and Its Effect on an Individual's Well-Being -- Abstract -- Introduction -- The Social Comparison Theory -- Upward and Downward Comparison -- New Perspectives on Social Comparison -- Social Comparison on Social Network Sites -- Social Comparison and the Way of Use SNSs -- Personality and Social Comparison Processes on Facebook -- Consequences of Online Social Comparison -- Conclusion -- References -- Biographical Sketches -- Chapter 3 -- The Influence of Instagram upon Millennials' Purchase Intention: Celebrity Endorsement and Image Posts -- Abstract -- Introduction -- Literature Review -- Instagram -- Millennials -- User Generated Content (UGC) -- Visual Cues - Colour -- Celebrity Endorsement -- Endorser Attractiveness -- Visual Attractiveness -- Purchase Intention -- Methodology -- Discussion -- Conclusion -- References -- Chapter 4 -- Social Semiotic Aspect of Instagram Social Networks -- Abstract -- Introduction -- Instagram Communication Model -- The Typical Semiotic Communication Model -- Instagram's Semiotic Communication Model -- Instagram as Visual/Pictorial Social Network -- Social Semiotic Model of Instagram Environment.
Basic Concept -- Grammar of Instagram Multimodal Posts -- Information Value -- Salience -- Framing -- Status of Fitting the Model to the Instagram Environment -- Sign -- Semiotic Resource -- Mode -- Material, Social and Cultural Affordance -- Multimodal Orchestration -- Instagram Infrastructure for Collective Semantic Intelligence -- Modality of Instagram Posts -- Conclusion -- References -- Index -- Blank Page -- Blank Page.
Holdings
Item type Current library Collection Call number Status Date due Barcode
eBooks MAIN LIBRARY Electronic Books ONLINE E-BOOK (Browse shelf(Opens below)) Available

Enhanced descriptions from Syndetics:

There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilize Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of color and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model.

Intro -- Contents -- Preface -- Chapter 1 -- Influencers and Activists: Political Performances in an Increasingly Online World -- Abstract -- Introduction -- Instagram -- Digital Activism -- Political Performance -- Platforms and Politics -- The Political Potential of Instagram -- Influencers and Activism -- Methods -- Data -- A Note on Ethics -- Case 1: The Women's March -- Case 2: The Reproductive Justice Movement -- Content Analyses with an Exploratory Sample -- Quantitative Analysis for Case 1 -- Findings -- Currating Activism -- Case 1: Doing the Unexpected -- Case 2: Are Organizations Influencers? -- Discussion -- Conclusion -- References -- Biographical Sketch -- Chapter 2 -- Social Comparison on Facebook and Its Effect on an Individual's Well-Being -- Abstract -- Introduction -- The Social Comparison Theory -- Upward and Downward Comparison -- New Perspectives on Social Comparison -- Social Comparison on Social Network Sites -- Social Comparison and the Way of Use SNSs -- Personality and Social Comparison Processes on Facebook -- Consequences of Online Social Comparison -- Conclusion -- References -- Biographical Sketches -- Chapter 3 -- The Influence of Instagram upon Millennials' Purchase Intention: Celebrity Endorsement and Image Posts -- Abstract -- Introduction -- Literature Review -- Instagram -- Millennials -- User Generated Content (UGC) -- Visual Cues - Colour -- Celebrity Endorsement -- Endorser Attractiveness -- Visual Attractiveness -- Purchase Intention -- Methodology -- Discussion -- Conclusion -- References -- Chapter 4 -- Social Semiotic Aspect of Instagram Social Networks -- Abstract -- Introduction -- Instagram Communication Model -- The Typical Semiotic Communication Model -- Instagram's Semiotic Communication Model -- Instagram as Visual/Pictorial Social Network -- Social Semiotic Model of Instagram Environment.

Basic Concept -- Grammar of Instagram Multimodal Posts -- Information Value -- Salience -- Framing -- Status of Fitting the Model to the Instagram Environment -- Sign -- Semiotic Resource -- Mode -- Material, Social and Cultural Affordance -- Multimodal Orchestration -- Instagram Infrastructure for Collective Semantic Intelligence -- Modality of Instagram Posts -- Conclusion -- References -- Index -- Blank Page -- Blank Page.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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