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Research and design for fashion / Richard Sorger and Simon Seivewright.

By: Sorger, Richard [author.]Contributor(s): Seivewright, Simon [author.]Series: Basics fashion designPublisher: London ; New York : Bloomsbury Visual Arts, 2021Edition: 4th editionDescription: pages cmContent type: text Media type: unmediated Carrier type: volume001: 21890822ISBN: 9781350130982Subject(s): Fashion design | Fashion design -- Study and teaching | DESIGN / FashionAdditional physical formats: Online version:: Research and design for fashionDDC classification: 746.9/2 LOC classification: TT507 | .S425 2021Summary: "Now in its fourth edition, this 'toolkit for inspiration' introduces the research techniques fashion designers use to find and develop ideas for their original collections"-- Provided by publisher.

Enhanced descriptions from Syndetics:

Fashion demands a steady flow of creative ideas. Research and Design for Fashion will guide you through the research techniques that could spark your next original collection.

With practical advice on designing effective moodboards, recycling existing garments and getting to know your customer, this new edition will help you master the research process and apply it to your own designs. There's also a wealth of advice through interviews with exceptional designers, including Christopher Raeburn, ThreeASFOUR and Magdaléna Mikulicáková, as well as updated imagery of the research and design work behind both single garments and entire collections.

This fourth edition also explores how cultural events, historical anniversaries and sport influences can be the starting point for a collection. There's also more on creative ways of recording your findings and designing for menswear, childrenswear and gender-neutral clothing.

Includes bibliographical references and index.

"Now in its fourth edition, this 'toolkit for inspiration' introduces the research techniques fashion designers use to find and develop ideas for their original collections"-- Provided by publisher.

Table of contents provided by Syndetics

  • Introduction (p. vii)
  • 1 Research - what and why? (p. 1)
  • What is research? (p. 2)
  • What should research contain? (p. 6)
  • Who are you designing for? (p. 20)
  • What is a brief? (p. 22)
  • Exercise 1: Brainstorming (p. 24)
  • Interview: Veronika Hadjistefanou (p. 26)
  • Interview: Ashish (p. 30)
  • 2 Choosing what to research (p. 35)
  • Choosing a theme (p. 36)
  • Sources of inspiration (p. 42)
  • Exercise 2: Using primary and secondary research sources (p. 71)
  • Exercise 3: Trends (p. 72)
  • Exercise 4: Recycled garment manipulation (p. 73)
  • Interview: RÆBURN (p. 74)
  • Interview: DR Noki (p. 78)
  • 3 Compiling your research (p. 83)
  • Assembling your research (p. 84)
  • Techniques for drawing (p. 88)
  • Analysis of research (p. 96)
  • Sketchbook layout (p. 98)
  • Moodboards (p. 102)
  • Exercise 5: Focus research pages (p. 107)
  • Interview: Magdaléna Mikulicáková (p. 108)
  • Interview: Zowie Broach (p. 111)
  • 4 Designing from your research (p. 115)
  • Market levels in fashion (p. 116)
  • Bridging the gap between research and design (p. 124)
  • Model and drape (p. 128)
  • Key elements for design development (p. 132)
  • Design development (p. 146)
  • Selecting ideas to form a collection (p. 148)
  • Exercise 6: Collaging your research onto figures (p. 150)
  • Exercise 7: Working with the colour wheel (p. 151)
  • Exercise 8: Colour analysis (p. 152)
  • Exercise 9: Design development (p. 153)
  • Exercise 10: Design development, part 2 (p. 154)
  • Interview: WGSN (p. 156)
  • Interview: Ashley Fletcher (p. 158)
  • 5 Communicating your ideas (p. 163)
  • Drawing for design (p. 164)
  • Art materials (p. 168)
  • Illustration (p. 172)
  • Photoshop and Illustrator (p. 174)
  • Technical drawings (p. 175)
  • Layout and composition (p. 177)
  • Beyond the drawing board (p. 182)
  • Exercise 11: Creating a design development six-figure template (p. 185)
  • Exercise 12: Technical drawing by hand (p. 186)
  • Interview: threeASFOUR (p. 187)
  • Interview: Shelley Fox (p. 191)
  • Glossary (p. 195)
  • Online resources (p. 198)
  • Bibliography (p. 202)
  • Student resources (p. 204)
  • Index (p. 207)
  • Acknowledgements (p. 210)

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