Click.ology : what works in online shopping and how your business can use consumer psychology to succeed / Graham Jones.
Publisher: London : Nicholas Brealey Publishing, 2014Description: viii, 195 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volume001: 019869004ISBN: 9781857886047 (pbk.) :Subject(s): Teleshopping -- Psychological aspects | Consumer behavior | Business enterprises -- Computer network resources | Web site development | Electronic commerce -- ManagementDDC classification: 658.8342 Also issued online.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.8342 JON (Browse shelf(Opens below)) | 1 | Available | 113720 |
Browsing MAIN LIBRARY shelves, Shelving location: Book, Collection: PRINT Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8342 FER The advertising effect : how to change behaviour / | 658.8342 HIG The next big thing : spotting and forecasting consumer trends for profit / | 658.8342 JAN Consumer psychology / | 658.8342 JON Click.ology : what works in online shopping and how your business can use consumer psychology to succeed / | 658.8342 OSH Consumer behaviour : perspectives, findings and explanations / | 658.8342 RAY The tomorrow people / | 658.8342 SCH Consumer behavior / |
Enhanced descriptions from Syndetics:
You're only a click away from online success.
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click.
Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges, in this informative book internet psychologist Graham Jones reveals:
* Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store
* Why having a centrally positioned search box aids navigation and increases sales
* Why offering free shipping online pays off
* Why it makes sense to be sociable
He also reveals the why of consumer behaviour online, how it differs from offline behavior, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology.
Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Click.olog y shows you how to thrive.
Formerly CIP. Uk
Includes bibliographical references and index.
Also issued online.
There are no comments on this title.