Retail graphics / Giles Calver.
By: Calver, Giles
Publisher: Crans-Près-Céligny Hove : RotoVision, 2003Description: 160 p. col. ill., col. facsims.; 28cm001: 9968ISBN: 2880467667Subject(s): Retailing industry | Information graphics | Point of sale advertising | Shopping centresDDC classification: 659.157 CAL
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.157 CAL (Browse shelf(Opens below)) | 1 | Available | 090844 |
Browsing MAIN LIBRARY shelves, Shelving location: Book, Collection: PRINT Close shelf browser (Hides shelf browser)
Enhanced descriptions from Syndetics:
Exploring how retailers use graphics to build and maintain a brand profile, support customer services and integrate with the whole store experience, this title provides examples of different types of retail graphics and case studies to show how they are used in diverse and creative ways.
Originally published: 2001.
Includes index.
Table of contents provided by Syndetics
- 01 Introduction (p. 6)
- 02 Exterior Graphics (p. 10)
- 03 Interior Signage (p. 26)
- 04 Merchandising and Display (p. 38)
- 05 Take Home (p. 54)
- 06 Walls, Ceilings and Floors (p. 58)
- 07 Customer Information (p. 70)
- 08 Seasonal Offers (p. 78)
- 09 Fashion (p. 86)
- 10 Shoes (p. 94)
- 11 Sports (p. 102)
- 12 Fast Food (p. 112)
- 13 Automotive (p. 120)
- 14 Home Furnishings (p. 128)
- 15 Opticians (p. 132)
- 16 Healthcare (p. 136)
- 17 Children's (p. 140)
- 18 Watches (p. 146)
- 19 Personal Care (p. 152)
- 20 Speciality Food (p. 156)
- Directory of Designers (p. 159)
- Index (p. 160)
There are no comments on this title.