Details for: Design secrets: advertising : 50 real-life projects uncovered /

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Design secrets: advertising : 50 real-life projects uncovered / by Lisa Hickey.

Publisher: Massachusetts : Rockport, 2002Description: 208 p. ill.[chiefly col.]; 31cm001: 9963ISBN: 1564966631Subject(s): Commercial art | Advertising campaignsDDC classification: 659.113 HIC

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	659.113 HIC (Browse shelf(Opens below))	1	Available		090834

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Previous	659.113 BUR The fundamentals of creative advertising /	659.113 BUR The fundamentals of creative advertising /	659.113 CUL Promotion design that works : secrets for successful promotion design /	659.113 HIC Design secrets: advertising : 50 real-life projects uncovered /	659.113 HIM Advertising is dead : long live advertising! over 200 inspiring campaigns for the new marketplace /	659.113 HIM Advertising next : 150 winning campaigns for the new communications age /	659.113 LEW Absolut book : the Absolut Vodka advertising story /	Next

Enhanced descriptions from Syndetics:

Part of the Design Secrets series, Advertising presents 50 real-life design projects, each of which is shown in detail from conception to completion including all the steps in-between. The projects each focus on one distinctive element that sets it apart and addresses that element in detail.

Includes acknowledgements

Table of contents provided by Syndetics

Introduction (p. 7)
Absolut (p. 8)
Mastercard (p. 14)
Budweiser (p. 20)
Altoids (p. 24)
American Legacy "Truth" (p. 30)
Skoda (p. 34)
Adidas (p. 38)
Abc Television (p. 42)
Molson Canadian (p. 48)
GT Bicycles (p. 52)
John Hancock (p. 56)
Swiss Army (p. 60)
H&R Block (p. 64)
Hamburger Abendblatt (p. 68)
L.L.Bean (p. 70)
Sony Playstation (p. 74)
Priceline.com (p. 78)
Outpost.com (p. 80)
Guinness (p. 86)
San Francisco Jazz Festival (p. 92)
De Beers (p. 96)
Levi's USA (p. 102)
PBS (p. 106)
E*Trade (p. 112)
Dexter (p. 116)
Freeagent.com (p. 120)
Dockers (p. 122)
Ebay (p. 126)
Giro (p. 130)
Corona (p. 134)
Dunkin' Donuts (p. 138)
Carrier (p. 140)
Reebok (p. 142)
SPCA of Singapore (p. 146)
BMW Motors (p. 148)
Kookai (p. 150)
Skittles (p. 154)
Dorada (p. 158)
Monster.com (p. 162)
Saab (p. 166)
Discovery.com (p. 170)
Eds (p. 172)
Nike (p. 176)
Volkswagen (p. 178)
Amazon.com (p. 182)
Levi's (UK) (p. 184)
ESPN (p. 188)
Snickers (p. 192)
The Economist (p. 196)
Fox Sports Network (p. 200)
Directory of Agencies (p. 206)
About the Author (p. 208)
Acknowledgments (p. 208)

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